Senior Manager, Field Marketing

Location: Mexico City, Mexico. Flexibility to work across multiple time zones and occasionally outside standard local business hours is required.

Company

hirify.global provides flexible workspace solutions for businesses across more than 37 countries.

What you will do

• Translate global priorities into regional and field marketing strategies that support demand, member acquisition, retention, and revenue.
• Develop consistent global field marketing frameworks while adapting programs to local market and customer needs.
• Analyze marketing performance across markets, channels, audiences, and properties; identify trends, risks, and growth opportunities.
• Build reporting and performance narratives for Global Marketing leadership and regional stakeholders, including recommendations based on ROI and commercial impact.
• Develop scalable property marketing playbooks for buildings and markets, supporting openings, occupancy opportunities, localized campaigns, events, and partnerships.
• Lead and develop a high-performing team while coordinating integrated campaigns across email, social, content, communications, events, partnerships, paid media, SEO, web conversion, and CRM.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 10+ years of marketing experience in regional, field, integrated, or growth marketing within a global or multi-market organization.
• Experience translating global marketing strategies into regional and local execution while balancing consistency with local market needs.
• Strong marketing performance, measurement, analytical, commercial, and stakeholder management skills.
• Experience with property, location-based, retail, hospitality, real estate, or other distributed physical-location marketing is strongly preferred.
• Fluency in English is required. Spanish and/or Portuguese fluency is strongly preferred.

Nice to have

• Spanish fluency.
• Portuguese fluency.
• Experience in property, location-based, retail, hospitality, or real estate marketing.

Culture & Benefits

• Work within a global, collaborative marketing organization.
• Participate in cross-functional and global projects.
• Access employee community groups and an inclusive workplace culture.
• Work in an environment that values open-mindedness, collaboration, and diverse perspectives.