5 дней назад
Solutions Marketing, Advisor
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Solutions Marketing, Advisor (B2B Solutions Marketing): Developing and executing vertical marketing strategies, go-to-market initiatives, and campaigns to drive demand, leads, and customer engagement with an accent on market intelligence, product positioning, and sales enablement. Focus on translating industry trends and customer needs into regional GTM plans, creating high-value content, and optimizing marketing contribution to the sales pipeline.
Location: Mexico City, Mexico; hybrid work with adaptable hours
Company
develops smart solutions that help organizations, employees, customers, and partners work more effectively.
What you will do
- Develop and execute annual, quarterly, and regional vertical marketing plans aligned with growth objectives.
- Lead go-to-market initiatives for new products and solutions across partner and sales channels.
- Create storytelling, thought-leadership, lead-generation, account-based marketing, and other high-value content.
- Research industry trends, customer needs, competitive landscapes, and market intelligence.
- Enable sales teams with tools, training, messaging, and materials tailored to their vertical.
- Track campaign performance, pipeline contribution, ROI, and optimization opportunities while collaborating with sales, product, content, creative, and channel teams.
Requirements
- Bachelor’s degree in a related field.
- 8+ years of marketing experience, including strategic planning and execution.
- Strong commercial acumen, influencing skills, stakeholder management, and partnership with senior sales leadership.
- Experience with matrix organizations, virtual teams, people development, change management, staff management, and budget management.
- Ability to understand how products fit together to create and deliver solutions.
- Excellent presentation and communication skills, with knowledge of complex go-to-market models.
Nice to have
- Master’s degree in marketing or a related field.
- Experience with CRM and marketing automation tools such as Salesforce or Marketo.
- Background in account-based marketing, digital marketing, event marketing, customer journey mapping, and industry segmentation.
Culture & Benefits
- Hybrid work and adaptable hours.
- Summer Flex Fridays and Focus Fridays.
- Annual companywide well-being day.
- Focus on work-life balance, wellbeing, learning, collaboration, and professional development.
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