Outreach Coordinator (EdTech)

Location: Remote

Salary: $47,000–$50,000 annually, depending on experience

Company

hirify.global Business Services provides payment technology and education services to higher education institutions, K-12 schools, students, families, and supporters.

What you will do

• Research and identify prospective eligible programs and groups.
• Build and execute multi-touch outreach campaigns across email, phone, events, landing pages, social media, and outbound sequences.
• Coordinate conferences, webinars, and informational sessions to promote programs.
• Manage prospect pipelines and CRM records, including lead scoring, enrichment, workflow triggers, database maintenance, and CRM synchronization.
• Develop targeted outreach collateral, email templates, landing pages, talking points, and program summaries.
• Track campaign performance, conduct A/B and multivariate testing, and recommend improvements to engagement and conversion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5+ years of experience in digital marketing, demand generation, or marketing operations.
• Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools.
• Experience managing CRM records, outreach pipelines, audience segmentation, and campaign-building workflows.
• Ability to analyze funnel KPIs and improve engagement and conversion rates.
• Basic knowledge of HTML/CSS for email and landing page formatting.

Nice to have

• Experience in SaaS or EdTech.
• Experience with PLG funnels, lead scoring models, and buyer journey alignment.
• Familiarity with Creatio, Apollo.io, Canva, Google Analytics, and Microsoft Office Suite.

Culture & Benefits

• Collaboration with Business Development, Program Management, Sales, Product Marketing, Content, Digital Marketing, Revenue Operations, and Account Management teams.
• Medical, dental, and vision coverage.
• HSA and FSA options, life and AD&D insurance, and disability coverage.
• Generous earned time off, wellness support, employee assistance, and tuition reimbursement.
• 401(k), student loan repayment, employee stock purchase program, and performance-based incentive pay.