Marketing Lead (EdTech)

TL;DR

Marketing Lead (EdTech): Developing and executing the end-to-end marketing strategy for hirify.global University’s commercial learning solutions for B2B/B2C clients with an accent on demand generation and market positioning. Focus on leading a high-performing marketing team, orchestrating external vendors, and optimizing the performance marketing funnel to drive enrollments and revenue.

Location: Onsite in Lviv, Ukraine

Company

A global IT services company providing comprehensive software development and digital transformation solutions.

What you will do

• Define and own the go-to-market strategy, positioning, and annual marketing plan for hirify.global University Commercial.
• Develop communication strategies across owned, paid, and earned media to ensure consistent, customer-centric messaging.
• Lead a marketing team of 2–5 specialists, setting clear priorities, roles, and KPIs.
• Drive qualified demand and revenue growth through performance marketing and data-driven optimization.
• Oversee the production of videos, animations, and interactive learning assets in collaboration with internal studios and external vendors.
• Establish marketing OKRs and workflows while ensuring data handling meets GDPR requirements.

Requirements

• 5+ years of marketing experience, including 2+ years in a leadership role.
• Academic background with a BA/BS degree in Marketing, Communications, or a related field.
• Proven success in B2B and B2C demand generation, ideally within the EdTech or IT sectors.
• Hands-on expertise with HubSpot, Google Analytics, and Looker Studio.
• English: Upper-Intermediate (B2) level or higher required for a global professional environment.
• Location: Must be based in Lviv for office-based work.