Marketing Operations Specialist

Location: Winter Haven or Tampa, Florida, or North Charleston, South Carolina, United States

Salary: $68,101–$108,784 per year

Company

hirify.global is a financial institution with deep community roots that provides banking solutions and services across the South and beyond.

What you will do

• Administer the Optimizely Content Marketing Platform, including request forms, templates, workflows, approval paths, permissions, calendars, and reporting views.
• Manage the Optimizely Digital Asset Management environment, including asset intake, metadata, taxonomy, versioning, usage rights, expiration, archival, and distribution.
• Analyze marketing workflows, identify bottlenecks, document requirements, and implement approved process and platform improvements.
• Maintain governance standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, and platform usage.
• Develop user documentation, provide onboarding and training, triage platform issues, and support adoption across internal teams, agencies, vendors, and authorized users.
• Monitor operational performance, report Optimizely Opal credit consumption, and support the CMP and DAM roadmap, including development of DAM as a sales enablement tool.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field; equivalent experience may be considered.
• At least 3 years of experience in marketing operations, content operations, digital asset management, project management, or a similar marketing technology role.
• Hands-on experience administering or configuring a content marketing, digital asset management, work management, or content operations platform; Optimizely CMP or DAM experience is strongly preferred.
• Experience configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting.
• Experience maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices.
• Ability to analyze operational data, communicate recommendations, drive adoption across teams, and work within structured creative, compliance, or approval processes.

Nice to have

• Experience in a regulated or highly brand-governed environment.
• Marketing platform or software certifications.
• Experience with Adobe Workfront, Adobe Experience Manager Assets, Bynder, Aprimo, Acquia DAM, Sitecore Content Hub, Monday.com, or Asana.

Culture & Benefits

• Work environment may be office, remote, or hybrid depending on the position and manager direction.
• Remote and hybrid work requires a secure, distraction-free setting and reliable cable or fiber internet; mobile hotspots are not acceptable.
• Work includes collaboration with Marketing Communications, Compliance, IT, lines of business, and external partners.
• Reasonable accommodations are available for individuals with disabilities.