Lead, Go to Market Intelligence

Location: Hybrid, with 3 days per week in the Oakville, Ontario office

Salary: $110,000–$137,500 CAD per year

Company

hirify.global provides cloud-based software for procurement, budgeting, payments, and grants management for public sector and government organizations across North America.

What you will do

• Design, validate, and recalibrate Intent-to-Buy and Propensity-to-Buy scoring models against closed outcomes.
• Own account and contact data standards, including completeness, accuracy, coverage, remediation, and refresh processes.
• Translate ICP and segmentation analysis into executable targeting rules and prioritized account lists.
• Lead competitive intelligence across win/loss patterns and convert findings into Sales and Marketing positioning inputs.
• Manage enrichment vendors, ingestion logic, and data sources covering procurement activity, grant awards, and audit data.
• Partner with Sales, Business Development, and Marketing to operationalize scoring, segmentation, territory views, and outbound workflows.

Requirements

• 4+ years of experience in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function.
• Experience building or maintaining account scoring, lead scoring, or propensity models and validating them with evidence.
• Strong Salesforce capability, including reporting and knowledge of account, contact, and opportunity data models.
• Advanced Excel or Google Sheets skills and the ability to query data directly using SQL or a comparable tool.

Nice to have

• Familiarity with public sector markets, public procurement cycles, or government budget data.
• Experience managing enrichment or intent data vendor relationships.
• Proficiency in Python, Tableau, Power BI, or Looker.
• Hands-on use of AI tooling for research, enrichment, or unstructured data analysis.

Culture & Benefits

• Hybrid work model with standard hours on office days and role-dependent flexibility on other days.
• Two additional Eunafier Days per year attached to long weekends.
• Up to eight hours of paid philanthropy time annually.
• Development support through budget, mentorship, AI learning, and government technology expertise.
• Community engagement initiatives and opportunities to build meaningful workplace connections.