10 часов назад
Manager, Innovation Insights (Consumer Insights)
113 500 - 177 600$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Manager, Innovation Insights (Consumer Insights): Leading qualitative and quantitative research to identify unmet consumer needs and shape innovation pipelines, concepts, products, packaging, and go-to-market decisions with an accent on consumer behavior, emerging trends, and strategic synthesis. Focus on translating research and cultural intelligence into actionable recommendations, evaluating whitespace opportunities, and influencing cross-functional innovation choices.
Location: Chicago, Illinois, United States
Salary: $113,500–$177,600 per year
Company
Consumer-focused organization developing innovation and portfolio growth opportunities through consumer insights, research, and cross-functional collaboration.
What you will do
- Lead innovation-focused learning plans aligned with business priorities, portfolio strategy, and brand ambitions.
- Design, manage, and synthesize qualitative and quantitative research for concept development, product optimization, packaging, and go-to-market decisions.
- Identify unmet consumer needs, emerging behaviors, cultural trends, and whitespace opportunities for new products, formats, flavors, occasions, and experiences.
- Translate primary research, syndicated data, category trends, and internal learning into clear, story-driven recommendations.
- Partner with Innovation, Brand Marketing, R&D, Strategy, and cross-functional teams on innovation territories, briefs, concepts, and prioritization.
- Manage multiple projects and external research vendors while maintaining quality, timelines, budgets, and business impact.
Requirements
- Bachelor’s degree in marketing, business, psychology, sociology, or a related field.
- 6+ years of experience in consumer insights, innovation insights, market research, or strategy.
- Experience with qualitative and quantitative research methodologies, including concept development, innovation screening, product testing, packaging research, and strategic exploration.
- Ability to synthesize diverse information sources into actionable insights and strategic recommendations.
- Strong communication, storytelling, presentation, analytical thinking, and stakeholder-influence skills.
- Proficiency in PowerPoint and Excel; willingness to travel as needed.
Nice to have
- MBA or another advanced degree.
- Client-side insights experience in innovation, brand strategy, or portfolio strategy for iconic brands.
- Experience in beverage alcohol, food and beverage, syndicated data, or trend and cultural intelligence tools.
Culture & Benefits
- Cross-functional collaboration across Innovation, Brand, R&D, Strategy, and marketing teams.
- Opportunity to contribute to research best practices and the thoughtful use of AI-enabled research tools.
- Comprehensive benefits package including paid time off, medical, dental, and vision insurance.
- 401(k) and additional benefits for eligible employees.
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