Go-To-Market Lead (Fintech)

Location: London, United Kingdom; office-based

Company

hirify.global provides technology for payments, banking and investment services, including fintech solutions for working capital.

What you will do

• Build and run the go-to-market operating framework for Working Capital Solutions, including campaigns, targets, owners and reporting cadence.
• Increase seller engagement and cross-sell penetration across the Lending sales organisation through enablement, rules of engagement and follow-up.
• Strengthen sales messaging and collateral, including pitch decks, use-case narratives, scripts and client-facing content.
• Track campaign activity, introductions, pipeline progression, conversion and corporate pipeline coverage.
• Develop targeted campaigns for Tier 1 customers and smaller to mid-sized banks, and activate partner-led channels with consulting firms and intermediaries.
• Improve direct marketing and business development execution across outbound campaigns, inbound follow-up, digital messaging, trade shows and LinkedIn.

Requirements

• Experience in go-to-market execution, commercial strategy, sales enablement, business development or marketing within financial services, fintech, enterprise software or B2B solutions.
• Practical understanding of working capital solutions, ideally including supply chain finance, receivables finance, treasury, corporate finance or Lending-led propositions.
• Ability to translate growth objectives into campaigns, activity targets, operating cadence and measurable outcomes.
• Strong communication and stakeholder management skills across sales, marketing, product, senior management and partner organisations.
• Experience creating and improving sales collateral, messaging, scripts and enablement materials.
• Comfort using CRM, sales enablement, digital marketing and data tools, including AI-enabled content platforms.

Culture & Benefits

• Opportunities to innovate in fintech.
• Inclusive and diverse team environment.
• Professional and personal development opportunities.
• Resources to contribute to the community.
• Competitive salary and benefits.