обновлено 7 часов назад
Senior Manager, Business Marketing (Performance Marketing)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Business Marketing (Performance Marketing) (Google Ads/Search/Shopping): Managing and scaling high-budget paid search and shopping campaigns for Coupang’s e-commerce expansion in Taiwan with an accent on bidding optimization, catalog engineering, and incremental growth measurement. Focus on analyzing auction mechanics, validating attribution pipelines, running Conversion Lift experiments, and allocating capital toward profitable GMV growth.
Location: Taipei, Taiwan
Company
operates an e-commerce marketplace in Taiwan, including next-day Rocket Delivery and international Rocket Overseas delivery services.
What you will do
- Own the strategy, launch, scaling, and optimization of high-budget Google Search, Google Shopping, Performance Max, and Microsoft Advertising campaigns.
- Optimize bidding, budget allocation, account hygiene, tracking parameters, conversion signals, product feeds, and negative keywords.
- Lead keyword expansion, intent-based clustering, Dynamic Search Ads, and Google Merchant Center feed optimization.
- Analyze search terms, auction insights, impression share, conversion delays, GMV per Click, and SKU-level performance.
- Design and lead Conversion Lift experiments, including Ghost Ads and holdouts, to measure incremental ROAS.
- Partner with Analytics, Engineering, Finance, Category, and data engineering teams to validate attribution and align stakeholders around performance insights.
Requirements
- 8–10+ years of hands-on experience managing large-scale performance marketing budgets in Google Ads and SEM.
- Experience with Google Search, Shopping, Performance Max, Smart Bidding, auction-time signals, conversion delay models, and feed optimization.
- Experience managing high daily or monthly budgets in e-commerce, marketplace, or high-growth technology environments.
- Strong understanding of MMP integrations, Firebase SDK, URL tracking parameters, and web-to-app conversion pathways.
- Advanced Excel or Google Sheets modeling skills; SQL, Python, or BI experience is desired.
- Strong first-principles problem-solving skills and the ability to create scalable operating procedures.
Nice to have
- Experience with Looker, Tableau, or BigQuery.
- Experience adopting privacy-first advertising platform technologies.
- Demonstrated ownership of account health, performance investigations, and profitable scaling.
Culture & Benefits
- Data-led decision-making and a rigorous test-and-learn approach.
- Strong ownership, urgency, and continuous learning are expected.
- Cross-functional work with Analytics, Engineering, Finance, and Category teams.
Hiring process
- Application review.
- Phone interview.
- Onsite or virtual onsite interview, followed by an offer.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →