Head of Digital & Customer Marketing

Location: Singapore

Company

hirify.global Electronics Singapore develops and markets consumer electronics through digital, customer, e-commerce, retail, and product marketing functions.

What you will do

• Define annual Digital, E-commerce, Customer Marketing, and selected Product Marketing strategies aligned with business objectives.
• Own departmental performance across sales, profit, traffic, acquisition, engagement, and retention.
• Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty, and selected Product Marketing.
• Coordinate local business teams, regional headquarters, Product Marketing, Sales, hirify.global Store, Customer Service, and external partners.
• Own customer marketing systems and lead CRM, loyalty, marketing automation, e-commerce, and digital transformation initiatives.
• Oversee go-to-market and in-store marketing execution for PlayStation, Reon, and Xperia categories sold through hirify.global Store.

Requirements

• Bachelor's degree in Marketing, Business, Digital Commerce, Data Analytics, or a related discipline.
• 10+ years of experience in commercial, business management, digital, customer, or transformation roles.
• At least 5 years of experience leading people and managing cross-functional teams.
• Experience leading teams across multiple disciplines and working in a matrix organisation with regional or global stakeholders.
• Strong business acumen, analytical capabilities, and experience translating data and insights into actionable strategies.
• Knowledge of customer lifecycle management, CRM, segmentation, retention, loyalty, performance marketing, digital analytics, DTC, marketplaces, and omnichannel journeys.

Nice to have

• Experience in consumer electronics, retail, FMCG, telecommunications, travel, banking, or another customer-centric industry.

Culture & Benefits

• Work in a collaborative, innovative, and performance-oriented environment.
• Build organisational capabilities through coaching, clear accountability, and development pathways.
• Drive continuous improvement, automation, governance, and data-driven decision-making.
• Partner with regional headquarters and cross-functional stakeholders on transformation initiatives.