5 дней назад
Global Marketing Programs Manager (LC)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Marketing Programs Manager (LC) (B2B scientific marketing): Developing integrated global marketing programs and omnichannel campaigns for Agilent’s LC portfolio with an accent on customer insights, market positioning, and demand generation. Focus on creating messaging and content blueprints, coordinating cross-functional regional strategies, and optimizing campaign performance, budgets, and ROI.
Location: Remote in Germany, Waldbronn
Company
provides analytical instruments, services, consumables, applications, and expertise for life science, diagnostic, and applied market laboratories worldwide.
What you will do
- Develop and maintain marketing program strategies and integrated program architecture for the LC portfolio.
- Align global programs with strategic initiatives, Solution Unit plans, segment priorities, and customer needs throughout the buyer’s journey.
- Define customer-centric, omnichannel campaign strategies, including messaging, content, and deployment plans.
- Lead the creation of campaign content and messaging blueprints with solution and segment partners.
- Monitor campaign performance, manage program budgets, and adjust strategies to improve impact and ROI.
- Ensure programs comply with regulatory, medical, legal, and brand standards while coordinating reviews with regional marketing partners.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Chemistry, Biological Science, or an equivalent qualification.
- 10+ years of relevant experience, including at least 5 years in commercial marketing.
- Proven experience developing B2B programs and campaigns that generate demand for scientific or laboratory products.
- Experience serving Pharmaceuticals, Biopharma, Food, or Environmental markets.
- Strong project management, organizational, strategic planning, and cross-functional collaboration skills in a global matrix.
- Excellent written, verbal, and presentation skills in English.
Culture & Benefits
- Full-time remote work option with an occasional travel requirement.
- Competitive salary with bonus eligibility.
- Employee Stock Purchase Plan and private health insurance.
- Collaborative, forward-thinking work culture with career growth and development opportunities.
- Day shift schedule with no fixed end date.
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