4 дня назад
Brand Manager (Marketing Communications)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Manager (Marketing Communications): Leading brand marketing, content creation, and communication efforts across the CEE region with an accent on brand strategy, annual marketing calendars, and consistent messaging across channels. Focus on analyzing market data and competitors, coordinating cross-functional teams and external agencies, and developing campaigns that improve customer experience and drive growth.
Location: Bucharest, Romania; hybrid workplace
Company
is an international e-commerce company focused on data-driven growth through pricing, discount, marketing, product, category, and operations strategies.
What you will do
- Lead brand marketing, content creation, and communication efforts across the CEE region.
- Define brand strategy and coordinate execution of the annual marketing calendar for assigned markets and categories.
- Ensure consistent brand messaging across media, digital, influencer, CRM, and creative channels.
- Analyze customer data, competitors, and industry best practices to shape content style, tone, and language.
- Coordinate projects and campaigns with creative, media, and event agencies, sponsorship partners, and other external parties.
- Identify market opportunities that improve customer experience and support business growth.
Requirements
- Bachelor’s or Master’s degree in Engineering, Management, Economics, or a related field.
- 10+ years of experience in FMCG, retail, e-commerce, or fashion, preferably in an international setting.
- Experience managing teams and working with sponsorships or partnerships in the region.
- Data-driven, results-oriented, analytical, responsible, and able to prioritize multiple projects.
- Strong communication skills with excellent written and verbal English.
- Willingness to travel without restrictions.
Culture & Benefits
- Flexible hybrid working model with work-from-abroad opportunities and a summer working model.
- Personalized annual training allowance, access to an LMS, and in-person learning sessions.
- Ownership and responsibility from day one in an inclusive environment.
- International collaboration with colleagues across offices in Berlin, Amsterdam, Dubai, and other locations.
- Global mentoring, team rituals, events, and social activities.
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