Senior Digital Marketing Specialist (iGaming)

Location: Bucharest, Romania; on-site during probation and hybrid afterward

Company

hirify.global operates in the regulated Romanian iGaming market.

What you will do

• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads from acquisition through First-Time Deposit and beyond.
• Own technical, on-page, and content SEO, including audits, content briefs, link acquisition, and structured data implementation.
• Build keyword architectures, audience segments, ad copy testing frameworks, and dayparting schedules for gambling advertising restrictions.
• Analyze CRM cohorts from registration to FTD and LTV to guide budgets, creative direction, and channel mix.
• Monitor Romanian competitors and collaborate with product, design, and CRM teams on acquisition, promotions, and retention flows.
• Manage reporting dashboards, deliver performance readouts, and maintain compliance with ONJN and platform-specific gambling advertising policies.

Requirements

• 5+ years of performance or digital marketing experience, including at least 2 years in iGaming, sports betting, or online casino.
• Hands-on expertise with Google Ads and Meta Ads; TikTok Ads experience is beneficial.
• Strong technical, on-page, and content SEO knowledge, ideally with experience on JavaScript-rendered sites.
• Experience with Smart Bidding, conversion tracking including offline or server-side events, and attribution modeling.
• Experience connecting CRM and lifecycle data with downstream revenue, plus proficiency in Google Analytics 4, Looker Studio, and spreadsheet analysis.
• Fluent Romanian is mandatory; proficient English is required.

Nice to have

• Experience with scraping tools or marketing automation scripting.
• Experience building competitive intelligence frameworks or dashboards.
• Affiliate marketing management experience in iGaming.

Culture & Benefits

• High-impact role with direct visibility to leadership and ownership of outcomes.
• Competitive salary with performance bonuses tied to CPA, FTD volume, and ROAS.
• Opportunity to shape the digital playbook for growth in the Romanian market.
• Hybrid work arrangement after the probation period.