Demand Generation Manager (Fintech)

Location: Based in Lehi, Utah, United States; regular travel to consultants, analysts, association partners, and industry events is expected.

Company

hirify.global is a fintech company building technology that helps banks, credit unions, and fintechs deliver intuitive financial experiences.

What you will do

• Own integrated demand campaigns across email, paid media, web, and events from briefing through measurement.
• Design and manage Marketo lifecycle and nurture programs for financial institution accounts, moving prospects from first touch to SQL.
• Build segmented audiences and coordinate targeted plays with BDR and RevOps teams.
• Manage co-marketing programs, joint go-to-market activities, and co-branded campaigns with strategic partners.
• Lead relationships with analysts, consultants, and financial-services associations, including briefings, inquiries, speaking opportunities, and working groups.
• Coordinate campaign assets and measure SQL growth, pipeline contribution, partner influence, and marketing ROI using Salesforce, HockeyStack, and Domo.

Requirements

• 4+ years of B2B marketing experience, including campaign management, demand generation, partner marketing, or channel marketing.
• Hands-on Marketo experience building lifecycle and nurture programs; Salesforce proficiency is required.
• Experience in financial services and working with analysts, consultants, or associations influencing financial institution technology decisions.
• Proven success with integrated campaigns and co-marketing programs that generated measurable pipeline.
• Strong relationship-building skills with analysts, C-suite executives, and partner leadership.
• Ability to manage concurrent campaigns and partner programs, travel regularly, and coordinate cross-functional stakeholders.

Nice to have

• Familiarity with HockeyStack, Clay, LeanData, or similar tools.

Culture & Benefits

• High-performance environment built around trust, accountability, curiosity, and measurable results.
• Office collaboration is encouraged for key projects, cross-functional strategy, and team connection.
• Utah office perks include company-paid meals, a gym, sports simulator, mother’s lounge, and meditation room.
• Inclusive workplace committed to equal opportunity and reasonable accommodations.