Principal Engineer - Product Marketing (Automotive Wireless SoC)

Location: Chandler, Arizona, United States

Company

hirify.global develops semiconductor products and wireless system-on-chip solutions for automotive and other durable, long-lifecycle markets.

What you will do

• Own product business plans, requirements documents, competitive positioning, and roadmaps for automotive wireless SoC products.
• Define feature sets and make trade-off decisions across Bluetooth Low Energy, Ultra-Wideband, and emerging connectivity standards.
• Conduct competitive analysis and translate market, customer, and technology insights into product differentiation.
• Participate in automotive connectivity standards bodies and consortia, including the Car Connectivity Consortium, Bluetooth SIG, and FiRa.
• Support automotive customer engagements, design-ins, technical evaluations, sales enablement, training, and demonstrations.
• Coordinate hardware, software, applications, IP acquisition, validation, and engineering teams while driving wireless IP buy-vs-build and architectural decisions.

Requirements

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related field.
• 10+ years of experience in semiconductor product marketing or product management.
• Hands-on experience defining wireless SoC or RF IC products, such as BLE, UWB, Wi-Fi, or SubGHz solutions.
• Experience driving product definition, business plans, revenue generation, and new product releases.
• Technical ability to engage with architecture, design, and applications teams, plus familiarity with automotive connectivity semiconductors.
• Strong financial acumen, including revenue modeling, forecasting, and margin analysis, with excellent cross-functional communication skills.

Nice to have

• Experience with vehicle access, digital key, PEPS, or automotive body electronics ecosystems.
• Experience managing portfolios spanning multiple technologies and working with industry standards bodies or alliances.
• MSEE, MSCS, MBA, or an equivalent advanced degree.

Culture & Benefits

• Full-time employment within a global organization of approximately 17,000 employees.
• Culture emphasizing trust, empowerment, respect, diversity, communication, and employee development.
• Leadership development programs and values-based decision-making environment.
• Travel requirement of 0%–25%.
• Physical requirements include approximately 80% sitting, 10% standing, and 10% walking.