Marketing Leader, Australia

Location: Brisbane, Australia; on-site. Office-first culture with flexibility when needed.

Company

hirify.global develops virtual fencing technology that helps farmers and graziers run more productive and sustainable operations.

What you will do

• Own the Australian marketing strategy and budget, taking the market from early entry toward category leadership.
• Build full-funnel programs covering acquisition, expansion, and retention, with accountability for pipeline, CAC, brand awareness, and revenue outcomes.
• Develop SEO resources, owned channels, organic social, farmer events, and regional marketing in partnership with sales leadership.
• Create Australian farmer case studies and proof points addressing acquisition, expansion, retention, price, proof, and switching-risk objections.
• Support paid traffic and enterprise marketing while aligning campaigns with territory-manager pipelines and larger-account sales cycles.
• Build and lead a high-performing marketing team, adapting global frameworks to the Australian market and using AI to accelerate content, outreach, and funnel analysis.

Requirements

• Experience owning acquisition, expansion, and retention outcomes rather than only top-of-funnel demand generation.
• Strong customer understanding and willingness to spend time with Australian cattle and dairy farmers.
• Experience scaling a marketing or growth function and leading a high-performing team while remaining hands-on.
• Commercial orientation with accountability for revenue, pipeline, CAC, and ROI.
• Ability to operate across brand and demand marketing, make evidence-based decisions, and work effectively with ambiguity.
• Comfort using AI for content creation, personalised outreach, and campaign and funnel analysis.

Culture & Benefits

• Office-first, high-trust working environment focused on in-person connection, learning, and collaboration.
• Health insurance through Southern Cross Health Insurance.
• Six months of fully paid primary-caregiver leave and four weeks of fully paid secondary-caregiver leave.
• $1,000 annual personal development budget, wellness leave, and unlimited paid annual leave.
• Remuneration package including salary, benefits, and an employee stock ownership plan.

Hiring process

• Submit a cover letter explaining interest in the role and hirify.global, together with a CV.