10 часов назад
Digital Marketing Manager (Integrated Campaigns)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Manager (Integrated Campaigns) (AI and B2B SaaS): Building and launching multi-channel digital campaigns for hotel chains and groups through HubSpot, CMS platforms, email workflows, landing pages, paid media, social, and events with an accent on measurable pipeline contribution and regionally tailored messaging. Focus on optimizing conversion and closed-won revenue, coordinating cross-functional campaign execution, and implementing AI-assisted workflows with Claude, Clay, and other tools.
Location: Ghent, Belgium; hybrid
Company
provides an AI-powered commercial strategy platform that transforms hotel data into real-time intelligence for hospitality businesses worldwide.
What you will do
- Own the digital campaign calendar for hotel chains and groups, coordinating launches for the Direct Plan segment.
- Build and launch multi-channel campaigns across websites, organic social, paid media, email, landing pages, and events.
- Set up email workflows, landing pages, lead capture, and campaign assets in HubSpot and other marketing automation tools.
- Publish campaigns through CMS platforms such as WordPress and Storyblok.
- Measure pipeline contribution, conversion rates, MQLs, SQLs, and closed-won revenue, then optimize campaign performance.
- Collaborate with product marketing, content, design, paid media, sales, and operations teams while developing AI-assisted campaign workflows.
Requirements
- 3–5 years of B2B SaaS or technology marketing experience with hands-on campaign execution.
- Experience launching emails and workflows in marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Strong understanding of MQLs, SQLs, pipeline contribution, conversion rates, and closed-won revenue.
- Experience coordinating end-to-end multi-channel campaigns and managing multiple concurrent campaigns.
- Hands-on, methodical approach to configuring systems, testing, and optimizing campaigns.
- Practical experience using Claude, ChatGPT, or other LLM tools in marketing work.
Culture & Benefits
- Flexible working environment with work-from-home options and access to global offices.
- Flexible time off and support for work-life balance.
- Career development through workshops, frameworks, tools, training, and processes.
- Mobility budget or company car depending on job category.
- Net allowance for home-office expenses, lunch and eco vouchers, health insurance, and pension funding.
- Collaborative, customer-focused marketing culture centered on experimentation, learning, and measurable business outcomes.
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