Associate Manager, Brand Marketing (CPG)

Location: HopWTR Corporate Office, Los Angeles; additional location: Chicago Office

Salary: $96,700–$148,100 per year

Company

hirify.global operates a consumer packaged goods business focused on the HOPWTR brand.

What you will do

• Develop and implement short- and long-term HOPWTR marketing objectives, strategies, and brand plans.
• Support brand positioning, consumer targeting, creative development, advertising campaigns, media planning, promotions, and event marketing.
• Manage day-to-day brand budgets, forecasts, business analysis, and performance tracking.
• Use competitive, category, consumer, shopper, and retailer insights to optimize growth initiatives.
• Lead cross-functional R&D, Packaging, and Regulatory teams through product and packaging renovations and commercialization.
• Support ecommerce and direct-to-consumer growth through digital and performance media partnerships.

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field.
• 3–5 years of progressive experience in the consumer packaged goods industry.
• Strong organization, project management, writing, presentation, and verbal communication skills.
• Strong commercial and financial acumen.
• Experience leading cross-functional teams and managing agency partners.
• Ability to work at the specified U.S. office location and travel less than 20%.

Nice to have

• MBA and 1–2 years of brand management experience.
• Spanish bilingual skills.
• Experience with third-party data sources such as IRI and Nielsen.
• Additional consumer packaged goods experience.

Culture & Benefits

• High-ownership role with responsibility for meaningful brand scope and fast decision-making.
• Cross-functional collaboration with internal teams and external agencies.
• Medical, dental, and vision insurance for eligible employees.
• Paid time off and 401(k) for eligible employees.
• Work involving extended computer use and periods of sitting or standing; reasonable accommodations are available.