5 часов назад
Global Customer Marketing Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Customer Marketing Manager (SaaS): Building and executing customer marketing programs across three geographies, including nurture, upsell, advocacy, reference, event, and ABM initiatives with an accent on customer journeys, expansion demand, and data-driven segmentation. Focus on analyzing customer and pipeline data, building performance dashboards, personalizing campaigns, and measuring adoption, advocacy, and influenced pipeline.
Location: Massy, France; hybrid working model with 3 days in the office per week
Company
provides a cloud-based procurement and spend management platform that helps enterprise customers improve profitability, supplier collaboration, sustainability, risk management, and productivity.
What you will do
- Plan, manage, and execute global customer nurture, upsell, advocacy, reference, event, and post-event engagement programs across three geographies.
- Drive expansion demand within existing accounts through webinars, email, in-product, digital, and event-follow-up campaigns.
- Support ABM strategy through segment definition, account planning, governance, analytics, and engagement model development.
- Build and maintain relationships with customer advocates, references, and speakers for sales and analyst relations.
- Use customer, product usage, account health, engagement, and pipeline data to prioritize campaigns and identify expansion opportunities.
- Define program metrics, build dashboards, report performance, and collaborate with Customer Success, Sales, Product Marketing, Demand Generation, and Corporate Communications.
Requirements
- 6+ years of B2B marketing experience, including customer marketing, advocacy, digital, or lifecycle marketing in an enterprise SaaS environment.
- Hands-on experience planning and running cross-media, programmatic, nurture, demand generation, and expansion campaigns.
- Experience with account-based marketing, customer segmentation, campaign personalization, and pipeline tracking.
- Strong customer relationship-building skills, with experience developing references, advocates, and speakers.
- Comfort with CRM, marketing automation, spreadsheets or BI dashboards, data analysis, and performance reporting.
- Fluency in English and French is required. A university degree in Marketing or equivalent experience is preferred.
Nice to have
- Experience in procurement or supply chain technology.
- Experience applying AI capabilities to marketing work, productivity, knowledge development, or campaign visibility.
Culture & Benefits
- Hybrid work with three office days per week.
- Training and career development opportunities.
- International, diverse, and inclusive working environment.
- Privately held company with sustainable growth and a stable, cash-flow-positive business.
- Office snacks, weekly lunches, social events, team activities, and collaborative work environment.
Hiring process
- Initial screening call with the Talent team.
- Personalized interviews with internal stakeholders relevant to the role.
- Interviews may be conducted virtually or onsite.
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