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5 часов назад

Global Customer Marketing Manager (SaaS)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
France
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Global Customer Marketing Manager (SaaS): Building and executing customer marketing programs across three geographies, including nurture, upsell, advocacy, reference, event, and ABM initiatives with an accent on customer journeys, expansion demand, and data-driven segmentation. Focus on analyzing customer and pipeline data, building performance dashboards, personalizing campaigns, and measuring adoption, advocacy, and influenced pipeline.

Location: Massy, France; hybrid working model with 3 days in the office per week

Company

hirify.global provides a cloud-based procurement and spend management platform that helps enterprise customers improve profitability, supplier collaboration, sustainability, risk management, and productivity.

What you will do

  • Plan, manage, and execute global customer nurture, upsell, advocacy, reference, event, and post-event engagement programs across three geographies.
  • Drive expansion demand within existing accounts through webinars, email, in-product, digital, and event-follow-up campaigns.
  • Support ABM strategy through segment definition, account planning, governance, analytics, and engagement model development.
  • Build and maintain relationships with customer advocates, references, and speakers for sales and analyst relations.
  • Use customer, product usage, account health, engagement, and pipeline data to prioritize campaigns and identify expansion opportunities.
  • Define program metrics, build dashboards, report performance, and collaborate with Customer Success, Sales, Product Marketing, Demand Generation, and Corporate Communications.

Requirements

  • 6+ years of B2B marketing experience, including customer marketing, advocacy, digital, or lifecycle marketing in an enterprise SaaS environment.
  • Hands-on experience planning and running cross-media, programmatic, nurture, demand generation, and expansion campaigns.
  • Experience with account-based marketing, customer segmentation, campaign personalization, and pipeline tracking.
  • Strong customer relationship-building skills, with experience developing references, advocates, and speakers.
  • Comfort with CRM, marketing automation, spreadsheets or BI dashboards, data analysis, and performance reporting.
  • Fluency in English and French is required. A university degree in Marketing or equivalent experience is preferred.

Nice to have

  • Experience in procurement or supply chain technology.
  • Experience applying AI capabilities to marketing work, productivity, knowledge development, or campaign visibility.

Culture & Benefits

  • Hybrid work with three office days per week.
  • Training and career development opportunities.
  • International, diverse, and inclusive working environment.
  • Privately held company with sustainable growth and a stable, cash-flow-positive business.
  • Office snacks, weekly lunches, social events, team activities, and collaborative work environment.

Hiring process

  • Initial screening call with the Talent team.
  • Personalized interviews with internal stakeholders relevant to the role.
  • Interviews may be conducted virtually or onsite.

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