Senior Director, Integrated Marketing

Location: Draper, Utah, with a location-flexible approach allowing work from an office, home, or a hybrid arrangement subject to eligible US location restrictions and role requirements.

Base salary: $179,140–$223,350 annually, with eligibility for bonus, equity, and comprehensive benefits.

Company

hirify.global is a family history and personal DNA testing company helping people discover, preserve, and share their family stories through information, science, technology, and subscription products.

What you will do

• Define annual integrated marketing and communication strategies aligned with brand, business objectives, and consumer needs.
• Own the strategic vision for the end-to-end consumer journey across awareness, consideration, conversion, and retention.
• Lead strategy for major integrated campaigns and promotional moments across paid, owned, and earned channels.
• Establish audience, messaging, sequencing, prioritization, and campaign alignment frameworks.
• Partner with senior leaders across brand, media, creative, consumer insights, analytics, lifecycle, and product marketing.
• Define success metrics, develop learning agendas, and use performance insights to improve future marketing strategies.

Requirements

• 12+ years of experience in integrated marketing strategy, brand strategy, or related leadership roles.
• Experience defining and driving complex, cross-channel marketing strategies in consumer-facing organizations.
• Deep expertise in consumer journey strategy, messaging architecture, and campaign planning.
• Ability to lead through influence in highly matrixed, cross-functional environments.
• Strong strategic thinking, storytelling, and executive presence.
• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.

Nice to have

• Experience in subscription-based businesses, consumer technology, or global brands.
• Strong partnerships with media, creative, analytics, and lifecycle marketing teams.
• Passion for storytelling, heritage, and human connection.

Culture & Benefits

• Work in a human-centered, inclusive, and diverse environment.
• Help shape marketing strategy for products focused on family history and personal DNA.
• Location-flexible work options include office-based, home-based, and hybrid arrangements where eligible.
• Comprehensive health, dental, and vision benefits, plus bonus and equity eligibility.
• Collaborate in a high-impact marketing organization built on insight, creativity, and strategic rigor.