Head of Marketing & CVC (Fintech)

Location: Germany - Düsseldorf; minimum two days per week working from the Düsseldorf office

Company

hirify.global provides commerce-enabling payment technology, while Global Blue delivers Tax Free Shopping solutions connecting international travelers, retailers, and brands.

What you will do

• Drive revenue growth for the Global Blue Marketing portfolio across digital, print, consulting, and brand visibility products.
• Partner with Sales on customer engagements, coach frontline teams, and manage key marketing clients using a consultative value-creation approach.
• Develop digital campaigns and manage media and print distribution channels with central Media teams.
• Build strategic partnerships across shopping malls, associations, tourism, and hospitality ecosystems.
• Own marketing tools, budgets, governance, reporting, brand consistency, and communication plans.
• Use competitive benchmarking, market analysis, and customer feedback to improve positioning, offers, and go-to-market strategies.

Requirements

• At least five years of proven success selling marketing products, ideally in digital, media, publishing, or marketing consulting.
• Native German and full professional English proficiency required.
• Strong analytical and business intelligence skills, including advanced Excel proficiency.
• Strong knowledge of CRM systems, lead acquisition, nurturing, email marketing, and loyalty programs.
• Excellent presentation and consultative selling skills, with the ability to communicate complex ideas clearly.
• University degree in Marketing, Business, or a relevant field, or a comparable technical qualification.

Nice to have

• First leadership experience in international and cross-cultural environments.
• Hands-on experience with online media and digital marketing solutions.
• Experience working effectively within a matrix organization.

Culture & Benefits

• Fast-growing international company with a multicultural workplace.
• Professional development, career growth, and internal mobility opportunities.
• Agile Working Model with a focus on work-life balance.
• Employee referral program, team-building activities, and company events.
• Collaborative, innovative culture focused on client satisfaction and shared success.