Senior Performance Marketing Manager (AI)

Location: Sydney, Australia; location-flexible work is available from home, the nearest office, or a hybrid setup, subject to role and location restrictions.

Company

hirify.global is a global family-history platform that helps people discover, preserve, and share their family stories through historical records and DNA services.

What you will do

• Build, own, and evolve the AU performance marketing test-and-learn engine.
• Optimise campaigns across paid search, paid social, display, programmatic, and Performance Max using data, AI, and machine learning.
• Scale successful campaigns across channels, audiences, platforms, and creative.
• Identify and test new growth opportunities, emerging technologies, and optimisation approaches.
• Own campaign measurement, attribution, reporting, budgets, and the performance marketing roadmap.
• Lead agency partnerships and collaborate with creative, Marketing Operations, and other cross-functional teams.

Requirements

• 8+ years of hands-on performance marketing experience across paid search, paid social, display, and programmatic.
• Experience managing agency partnerships and delivering measurable commercial growth in ecommerce or subscription businesses.
• Experience building performance marketing programmes, testing frameworks, and measurement infrastructure.
• Hands-on experience with AI-powered marketing tools, automation, predictive optimisation, creative testing, and generative AI workflows.
• Strong knowledge of Google Ads, Meta Ads Manager, Performance Max, and at least one DSP or programmatic platform.
• Experience with conversion tracking, attribution modelling, UTM governance, marketing analytics, and reporting; a bachelor's degree or equivalent practical experience.

Culture & Benefits

• Collaborative, inclusive, and diverse work environment.
• Flexible choice of office, home, or hybrid work, subject to location and role requirements.
• Opportunity to work with AI-powered tools and deliver measurable impact in a subscription business.
• Competitive rewards and opportunities for professional growth.
• Reasonable accommodations are available for qualified individuals with disabilities during the interview process.