Product Marketing Manager (Fintech)

Location: London, United Kingdom; hybrid with an expectation of three days per week onsite. Employees may work remotely from abroad for up to 30 additional days per year.

Company

hirify.global provides a local payments platform that helps companies such as PayPal, Stripe, and Microsoft connect with consumers worldwide.

What you will do

• Build and continuously refine the Ideal Customer Profile using Salesforce, Gong, product usage, and transaction data.
• Identify high-performing customer segments, behavioral signals, and business drivers across verticals, regions, and payment segments.
• Translate ICP insights into campaign targeting, lead scoring, account planning, content creation, and launch plans.
• Own sales enablement assets, including battlecards, decks, technical product FAQs, and training.
• Run recurring win/loss analysis and measure enablement engagement, conversion impact, and deal velocity.
• Support market research, positioning rollouts, launch planning, and wider go-to-market activities.

Requirements

• 5+ years of experience in product marketing or go-to-market roles, ideally in B2B fintech or payments.
• Experience building or substantially refining a complex Ideal Customer Profile from data.
• Experience creating cross-functional AI workflows and using AI and BI tools to analyze CRM data and automate enablement content.
• Excellent written and verbal communication skills, with the ability to present data-backed findings to sales and leadership.
• Ability to collaborate with sales, marketing, product, and leadership teams.

Nice to have

• Experience with cross-border payments, local payment methods, or payments infrastructure.
• Familiarity with Salesforce, Looker Studio, and Claude Skills.
• Experience running a formal win/loss program, including conducting customer and sales interviews.

Culture & Benefits

• People-first, high-trust environment with autonomy, cross-functional collaboration, and continuous learning.
• 28 days of annual holiday allowance and a policy allowing remote work from abroad for up to 30 days per year.
• £1,000 annual learning and development budget, leadership cafés, and on-the-job training.
• BUPA medical insurance and a 5% matching pension plan.
• Enhanced family leave, workplace nursery scheme, gym contribution, and mental health support.
• Collaborative, pet-friendly London office near Holborn, Farringdon, and Covent Garden.

Hiring process

• Artificial intelligence tools may assist with application, résumé, and response reviews.
• Final hiring decisions are made by humans.