Marketing Lead, Local Market Activation (Experiential Marketing)

Location: Hybrid, 3 days per week onsite in the NYC or DC metro area

Annual salary: $82,000–$129,150

Company

hirify.global is a large U.S. auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Develop local market activation plans based on business opportunities, audience insights, local culture, and key moments.
• Lead end-to-end execution of events, pop-ups, mobile tours, sports activations, trade shows, and community programs.
• Create activation plans covering timelines, run-of-show playbooks, staffing, assets, fabrication, and logistics.
• Manage cross-functional project schedules, dependencies, risks, communications, and escalations.
• Manage experiential agencies, production partners, vendors, staffing, and activation budgets.
• Track engagement, lead capture, and experience quality, delivering post-event recaps and recommendations with Analytics.

Requirements

• 5+ years of experience in experiential marketing, event marketing, or field activation.
• Proven ownership of consumer-facing events or large-scale activations from planning through recap.
• Experience managing national or multi-market programs, agencies, production vendors, and onsite execution teams.
• Hands-on experience with program-level budgets, cost tracking, reconciliation, forecasting, and tradeoffs.
• Ability to coordinate timelines, approvals, and deliverables across internal and external stakeholders in a matrixed environment.
• Bachelor's degree preferred.

Nice to have

• Background in sports, entertainment, or large-scale event environments.
• Experience integrating experiential programs with media, PR, and social campaigns.
• Experience building standardized activation tools, templates, or playbooks.
• Familiarity with experiential measurement frameworks, including lead capture, engagement metrics, and brand impact tracking.

Culture & Benefits

• Development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• hirify.global will not sponsor a new applicant for employment authorization for this position.