Sr Organic Growth Manager (SEO/GEO)

Location: San Francisco, United States. Hybrid work model with in-office attendance required on Tuesdays, Wednesdays, and Thursdays; remote placement is not considered. Local Pacific Time working hours are required, with flexibility across time zones when necessary. Relocation is offered based on job level.

Target base salary: $156,000–$183,000 per year, plus potential equity and annual bonus.

Company

hirify.global develops focused financial products and mobile-first experiences designed to help people make financial progress.

What you will do

• Own the web strategy and key performance metrics, including bounce rate and conversion.
• Oversee CMS workflows and landing page development and optimization.
• Build and execute end-to-end SEO and GEO strategies, including keyword research, content planning, technical optimization, and authority building.
• Grow rankings and organic traffic for high-intent commercial insurance queries across the customer funnel.
• Improve visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
• Audit site health, implement structured data and crawlability improvements with Engineering, and report actionable findings to senior leadership.

Requirements

• 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization.
• Bachelor’s degree or higher in Marketing, Business, or a related field, or equivalent experience.
• Deep knowledge of technical SEO and GEO fundamentals, including crawlability, indexation, metadata, structured data, and redirects.
• Hands-on experience with enterprise content management systems and scalable templates, components, and standards.
• Demonstrated success improving rankings and organic traffic in competitive, high-intent categories.
• Experience in financial services, insurance, or another highly regulated industry, plus strong communication and execution skills.

Nice to have

• Experience with analytical frameworks and A/B testing.
• Familiarity with data manipulation and SQL.

Culture & Benefits

• Medical, dental, and vision plans for employees and families.
• 401(k) match and health and wellness programs.
• Flexible time off policies for salaried employees.
• Up to 16 weeks of paid parental leave.
• Interviews may be recorded, transcribed, and summarized using AI tools, with an option to opt out.