4 часа назад
Senior Analyst, Research & Insights
70 000 - 85 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Analyst, Research & Insights (Digital Media Research & Analytics): Leading research strategy for Beauty, Style, and Entertainment audiences by analyzing first-party, syndicated, quantitative, and qualitative data to support content, media, advertising, and partnership decisions with an accent on audience intelligence and research synthesis. Focus on uncovering actionable insights, designing consumer research studies, advising Marketing, Editorial, and Sales teams, and presenting data-driven stories to technical and non-technical audiences.
Location: New York, NY; hybrid in-office 3 days per week with up to 2 remote days per week
Salary: $70,000–$85,000 annually
Company
operates a portfolio of media and content brands reaching more than 175 million U.S. consumers each month.
What you will do
- Lead research strategy for Beauty, Style, and Entertainment brands, becoming an expert on their audiences and markets.
- Analyze large first-party, syndicated, quantitative, qualitative, and secondary data sets to identify actionable insights.
- Develop data-driven stories and analyses supporting advertising partnerships, campaigns, RFPs, and ad hoc business requests.
- Advise Marketing, Editorial, and Sales teams on brand management, audience expansion, and sales initiatives.
- Consult on the design of in-house quantitative consumer research studies for clients and partners.
- Present research findings to both technical and non-technical audiences.
Requirements
- College degree required.
- 3–5 years of experience conducting research and analytics in digital media and/or the beauty, style, or entertainment sectors.
- Expertise with syndicated research sources such as MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google Analytics, and Comscore.
- Advanced Excel skills are required.
- Experience with data visualization, research synthesis, problem-solving, and data storytelling.
- Ability to work in the New York office 3 days per week.
Nice to have
- Experience with New Age, Telmar, MEMRI, or IMS.
- Familiarity with Google Trends, Looker, Comscore, or similar tools.
- Experience in both digital/media research and the beauty, style, or entertainment space.
Culture & Benefits
- Medical, dental, vision, prescription drug, health savings, and flexible spending benefits.
- Unlimited paid time off, paid holidays, paid parental leave, and short- and long-term disability coverage.
- 401(k) savings plan with company match.
- Tuition reimbursement, adoption or surrogate assistance, donation matching, commuter benefits, and family care benefits.
- Employment authorization is verified through the federal E-Verify program.
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