Director, TCG & Pop Culture Marketing

Location: United States; office-based in Santa Ana, California or New Jersey, with remote and hybrid candidates considered. Candidates within a one-hour commute of an office are required to work onsite most of the time. Authorization to work in the United States is required.

Salary: $163,000–$218,000 per year, with potential eligibility for bonuses, commissions, or other compensation.

Company

hirify.global creates technology and value-added services for grading, authenticating, vaulting, and selling collectibles, including trading cards, comics, video games, memorabilia, and related categories.

What you will do

• Own end-to-end product marketing strategy for TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.
• Lead go-to-market planning for product launches, drops, and category expansions across digital, CRM, events, and social channels.
• Define category positioning, messaging, value propositions, pricing, packaging, and promotional frameworks.
• Translate collector insights, market dynamics, release cycles, grading demand, and pricing trends into product and GTM strategies.
• Build partnerships with creators, IP holders, retailers, and industry events while identifying whitespace opportunities.
• Establish full-funnel KPIs, optimize campaigns and experiences through testing, and build a high-performing product marketing function.

Requirements

• 10–12+ years of experience in product marketing, go-to-market, or category leadership.
• 5–7+ years of experience managing people and leading high-performing teams.
• Deep, authentic expertise in TCG ecosystems, especially Pokémon and adjacent intellectual property.
• Strong understanding of grading, collectibles markets, and secondary marketplaces, with a track record of launching products and scaling category growth.
• Experience operating cross-functionally in complex organizations, with strong data-driven decision-making, executive communication, and stakeholder management skills.
• Must be authorized to work in the United States. Willingness to travel up to approximately 20% is required.

Nice to have

• Experience in high-growth, late-stage, or IPO-adjacent environments.
• Bachelor’s degree or equivalent experience.
• Entrepreneurial mindset and comfort building functions from the ground up.

Culture & Benefits

• Medical, dental, and vision insurance for full-time employees.
• Fertility, commuter, and educational assistance benefits.
• 401(k) matching plan.
• Flexible time off, ten company-paid holidays, and flexible schedules on many teams.
• Employee discounts on select grading services, team celebrations, holiday events, and team-building activities.

Hiring process

• Video interviews require candidates to keep their cameras on; some interview steps may take place by phone.
• Remote candidates may be asked to participate in an onsite interview during the final stages.