Product Marketing Director - ETF Lead (ETF)

Location: Baltimore, Maryland, United States; hybrid work with up to one day per week from home

Salary: $159,000–$272,000 annual base salary for Maryland, Colorado, Washington, and remote workers; other listed ranges apply to Washington, D.C., New York, and California.

Company

Global asset management organization providing equity, fixed income, multi-asset, and investment solutions to individuals, advisors, institutions, and retirement plan sponsors.

What you will do

• Lead product marketing direction and prioritization for ETFs across regions and business units.
• Develop differentiated value propositions, messaging frameworks, positioning strategies, and go-to-market recommendations.
• Use client insights, competitive intelligence, market trends, and investment expertise to define strategic priorities.
• Lead integrated campaigns and coordinate content across client journeys, channels, audiences, and regions.
• Partner with Investments, Product Management, Global Product, Distribution, Segment Marketing, and content teams.
• Establish performance goals, monitor campaign effectiveness, and refine marketing strategies.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
• Deep understanding of investment products, asset classes, capital markets, and institutional or intermediary client segments.
• Experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional leadership skills.
• FINRA licenses are not required and will not be supported for this role.

Nice to have

• Advanced degree and/or CFA designation.
• Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
• Experience working with investment professionals, portfolio managers, or product management teams.
• Familiarity with agile prioritization, integrated campaign planning, and content governance models.

Culture & Benefits

• Hybrid work schedule.
• Annual bonus eligibility and competitive compensation.
• Retirement plan and health and wellness benefits, including online therapy.
• Paid time off for vacation, illness, medical appointments, and volunteering.
• Family care resources, including fertility and adoption benefits.
• Inclusive workplace focused on collaboration, diversity, and equal opportunity.