VP, Head of Paid Media (Fintech)

Location: Hybrid schedule in the Charlotte, NC, Seattle, WA, or Denver, CO offices; in-office Tuesday–Thursday and remote Monday and Friday.

Salary: $240,000–$280,000 base pay annually, plus eligibility for an annual performance bonus.

Company

hirify.global operates a large-scale U.S. performance marketing platform connecting consumers with financial products through a multi-vertical marketplace.

What you will do

• Own paid acquisition strategy and execution across SEM, paid social, programmatic, display, affiliate, partner, and aggregator channels.
• Scale lead generation across multiple financial-product verticals while balancing volume, quality, and downstream conversion.
• Build a portfolio-based channel investment strategy and dynamically allocate marketing capital to optimize outcomes.
• Drive a high-velocity testing culture and continuous improvements in funnel efficiency.
• Partner with cross-functional teams to prioritize growth opportunities.
• Build and lead a high-performing in-house performance marketing team without relying on external agencies.

Requirements

• 15+ years of performance marketing experience with a strong lead generation focus.
• Experience managing large-scale paid media budgets and driving profitable growth at scale.
• Deep expertise in SEM, paid social, programmatic, and affiliate or partner ecosystems.
• Strong analytical mindset and ability to make rapid, data-driven decisions.
• Hands-on experience running campaigns, not only managing teams or agencies.
• Track record of building and developing high-performing teams.

Nice to have

• Experience in marketplace businesses.
• Experience in financial services or other high-consideration categories.

Culture & Benefits

• Collaborative and entrepreneurial environment focused on curiosity, creativity, innovation, inclusion, and ownership.
• Medical, dental, and vision insurance.
• 401(k) matching.
• Wellness programs and generous time-off policies.
• Flexible hybrid work schedule supporting work-life balance.