VP, Head of Paid Media (Performance Marketing)

Location: Hybrid schedule in the Charlotte, NC; Seattle, WA; or Denver, CO offices, with in-office work Tuesday–Thursday and remote work Monday and Friday.

Base pay: $240,000–$280,000 annually, plus eligibility for an annual performance bonus.

Company

hirify.global operates a large-scale U.S. performance marketing platform connecting consumers with financial products through a multi-vertical marketplace.

What you will do

• Own end-to-end paid acquisition strategy and execution across biddable and partner channels.
• Scale lead generation across multiple verticals while balancing volume, quality, and downstream conversion.
• Build a portfolio-based approach to channel investment and dynamically allocate marketing capital.
• Expand and optimize SEM, Paid Social, Programmatic/Display, Affiliate, Partner, and Aggregator channels.
• Drive a high-velocity testing culture and partner cross-functionally to improve funnel efficiency.
• Build and lead a high-performing in-house performance marketing team without relying on external agencies.

Requirements

• 15+ years of performance marketing experience with a strong lead-generation focus.
• Experience managing large-scale paid media budgets.
• Deep expertise in SEM, Paid Social, Programmatic, and Affiliate/Partner ecosystems.
• Proven ability to drive profitable growth at scale using rapid, data-driven decisions.
• Hands-on experience running campaigns, not only managing teams or agencies.
• Track record of building and developing high-performing teams.

Nice to have

• Experience in marketplace businesses.
• Experience in financial services or other high-consideration categories.

Culture & Benefits

• Collaborative, entrepreneurial environment focused on curiosity, creativity, innovation, inclusion, and ownership.
• Medical, dental, and vision insurance.
• 401(k) matching.
• Wellness programs and generous time-off policies.
• Flexible hybrid work arrangement supporting work-life balance.