Digital Marketing Manager, Paid Social Media & PPC

Location: Newton, Massachusetts, United States; flexible hybrid working arrangements

Company

hirify.global provides education financing and services designed to help students and families plan, pay for, and complete higher education.

What you will do

• Own paid media strategy and execution across Meta, LinkedIn, TikTok, Google Ads, DSPs, and emerging platforms.
• Drive product lead volume and user growth within budget, CPA, and ROAS targets.
• Manage a paid media portfolio with a budget exceeding $1 million and develop investment strategies focused on marginal efficiency.
• Build scalable account structures aligned with acquisition, engagement, and revenue goals.
• Monitor campaign performance, analyze trends, identify issues, and implement ongoing optimizations.
• Develop test-and-learn roadmaps covering campaign types, creative, targeting, bidding, landing pages, tracking, attribution, forecasting, and investment planning.

Requirements

• 4+ years of experience managing paid media at scale in acquisition-focused environments.
• Experience managing $1M+ annual paid search budgets with disciplined efficiency management.
• Strong lead generation experience focused on volume and efficient acquisition costs.
• Experience optimizing toward LTV or value-based metrics and evaluating marginal and incremental returns.
• Advanced performance analysis, forecasting, planning, and attribution skills across the lead generation funnel.
• Hands-on experience with Meta, Google Ads, LinkedIn, and TikTok, including automation-first structures and TCPA bidding.

Nice to have

• Lead generation or marketing experience in education, financial services, or another regulated industry.
• Exposure to landing page testing, CRO, or SEO strategies.

Culture & Benefits

• Flexible hybrid work environment.
• Competitive base salary and bonus incentives.
• Paid time off, floating holidays, and 12 observed federal holidays.
• Retirement 401(k) plan with employer match and financial-wellness support.
• Medical, dental, vision, disability, life, pet, and other insurance coverage.
• Parental leave, tuition reimbursement, family scholarship programs, wellness support, and career development opportunities.