9 часов назад
Digital Analytics Specialist / Digital Tagging and Implementation Specialist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Analytics Specialist / Digital Tagging and Implementation Specialist (Digital Analytics and Tagging): Implementing and managing digital tagging, analytics platforms, and reusable data layers across web and app products with an accent on data quality, privacy-by-design capture, and AI-ready event schemas. Focus on translating tracking requirements into analytics implementations, debugging data collection across environments, and supporting downstream analytics, data products, and ML pipelines.
Location: Hybrid role based in Richmond, Melbourne VIC, Australia
Company
develops property and real estate platforms that help people find and finance homes across Australia.
What you will do
- Implement and manage digital tagging across web and app technologies using Tealium iQ or a similar tag management system.
- Implement and maintain analytics integrations including Adobe Analytics, Google Analytics, Snowplow, Amplitude, Nielsen, and Krux as required.
- Define reusable data layers, event schemas, and destination-specific analytics formats.
- Gather and document tracking requirements, facilitate workshops, and guide technical and non-technical stakeholders.
- Debug tagging and data-quality issues across development, staging, and production using browser developer tools and network calls.
- Assess the downstream impact of tracking changes on analytics, data products, ML pipelines, personalization, marketing automation, recommendations, experimentation, and privacy governance.
Requirements
- Practical experience implementing digital analytics across web and app architectures.
- Hands-on experience with Tealium iQ or another tag management system and Adobe Analytics and/or Google Analytics.
- Understanding of events, identifiers, consent, cross-domain and cross-app tracking, attribution, data layers, and standardized data capture.
- Knowledge of programming, system design, database concepts, and analytical problem-solving.
- Ability to facilitate workshops, elicit requirements, and provide end-to-end guidance to stakeholders.
Nice to have
- Intermediate or higher JavaScript and SQL skills, plus familiarity with APIs and complex JSON structures.
- Experience with Snowplow, Amplitude, or similar event analytics tools.
- Familiarity with AI-assisted tools for tagging QA, anomaly detection, or documentation generation.
- Tertiary qualifications in Business, Science, Engineering, or Marketing.
Culture & Benefits
- Hybrid and flexible approach to working.
- Flexible leave options, including birthday leave and the option to purchase additional leave.
- Flexible parental leave for primary and secondary carers.
- Volunteering leave, community grants, matched payroll giving, and charitable community programs.
- Hackdays for developing and testing new ideas.
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