4 часа назад
Marketing Leader (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Leader (AI): Building Prosper AI’s content, customer proof, category narrative, and demand generation engine for conversational healthcare AI agents with an accent on patient access, healthcare revenue cycle workflows, and market education. Focus on creating category-defining content, generating qualified pipeline, developing customer stories, and expanding visibility through analysts, media, and industry events.
Location: New York City, United States; on-site role in a collaborative New York office environment.
Company
builds conversational AI agents for healthcare revenue cycle workflows, including patient scheduling, eligibility checks, prior authorizations, and claim status follow-ups.
What you will do
- Partner with leadership, sales, customers, and subject matter experts to shape Prosper’s category narrative.
- Own the content engine across thought leadership, blog content, case studies, customer stories, reports, and other category-defining assets.
- Drive demand creation through inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution.
- Build customer proof programs covering case studies, references, testimonials, conference talks, podcasts, and pilot-based proof points.
- Expand market presence through analyst relations, earned media, speaking opportunities, and healthcare industry events.
- Measure marketing performance, improve programs and channels, and help build the marketing team over time.
Requirements
- Hands-on marketing leadership focused on content, customer stories, distribution, category creation, and demand generation.
- Ability to personally write high-quality long-form content and translate customer pain points and market signals into market-facing narratives.
- Experience building repeatable systems that turn content into awareness, engagement, qualified demos, and commercial impact.
- Execution-oriented approach: produce, ship, test, measure, learn, and improve.
- Ability to work cross-functionally with founders, sales, product, customer teams, and internal subject matter experts.
- Ability to work on-site in the New York City office.
Nice to have
- Experience with healthcare, MSOs, PE-backed provider groups, patient access, or revenue cycle workflows.
- Relationships with healthcare analysts, media, and industry communities such as KLAS, Chilmark, Black Book, Becker’s, MGMA, or Fierce Healthcare.
- Experience improving visibility in AI-powered search and emerging search behaviors.
Culture & Benefits
- Highly collaborative office environment with meaningful day-to-day exposure to leadership.
- Opportunity to operate as the early marketing leader and build a team over time.
- Close collaboration with founders and go-to-market teams on company priorities and pipeline goals.
- Opportunity to shape a healthcare AI category and influence how buyers evaluate the market.
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