2 часа назад
Head of Marketing (AdTech)
155 000 - 215 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (AdTech): Leading brand strategy, demand generation, and go-to-market execution for a product-led adtech platform with an accent on scaling SMB pipeline and competitive positioning. Focus on building multi-channel marketing engines, managing budgets, and driving revenue growth through data-driven performance forecasting.
Location: Must be based in the United States
Salary: $155,000 – $215,000 (Total Compensation)
Company
is a rapidly growing, product-led adtech company transforming from a services agency to a platform-based business with its native solution, Convoy.
What you will do
- Own brand strategy, positioning, and competitive differentiation for the Convoy platform.
- Build and execute a full-funnel demand generation engine across paid media, SEO/SEM, email, and outbound channels.
- Manage marketing budgets, forecast pipeline contribution, and report performance to leadership.
- Direct PR and communications efforts to build credibility in new SMB verticals.
- Oversee event strategy, including vendor negotiation, logistics, and on-site execution.
- Partner with RevOps and Sales to optimize lead routing, win-back campaigns, and CRM data hygiene.
Requirements
- 7+ years of B2B marketing experience with direct ownership of demand generation and pipeline.
- Fluency in adtech, programmatic, or CTV is required.
- Proven track record of shaping go-to-market strategies for product launches or vertical expansion.
- Experience managing marketing budgets with P&L accountability.
- Comfortable negotiating vendor contracts and managing external teams (designers, developers, event staff).
- Must have US work authorization as the role is based in the United States.
Culture & Benefits
- Fully remote work environment with a remote working stipend.
- Comprehensive healthcare (medical, vision, dental) covered at 100% for employees.
- Flexible PTO policy and monthly 3-day weekends.
- Equity in the business for all new hires.
- Asynchronous communication culture with a globally distributed team.
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