Assistant Product Marketing Manager (Fintech)

Location: Jakarta, Indonesia

Company

hirify.global is a fintech company developing consumer financial products and building consumer-focused brand experiences.

What you will do

• Plan and execute go-to-market initiatives for new products and feature rollouts, including positioning, messaging, launch timelines, and coordination.
• Develop integrated brand and product campaigns aligned with hirify.global’s tone, values, and target audiences.
• Partner with Product, Growth, Creative, and Communications teams to maintain cohesive brand storytelling across touchpoints.
• Translate market research and user insights into brand positioning and creative briefs.
• Manage campaign timelines, budgets, performance tracking, and delivery of brand assets.
• Maintain brand identity and messaging consistency across internal and external communications.

Requirements

• At least 4 years of experience in brand management, product marketing, or integrated marketing.
• Experience in tech, fintech, or FMCG is preferred.
• Proven experience planning and launching go-to-market campaigns for products or features with measurable results.
• Strong project management and cross-functional communication skills.
• Ability to use data and insights to inform messaging and creative strategy.
• Fluency in English and Bahasa Indonesia, written and verbal.

Culture & Benefits

• Work at the intersection of strategy, creativity, and hands-on execution.
• Consumer-first approach to making financial products more relatable and desirable.
• Opportunity to contribute to product launches and the development of a consumer-loved fintech brand.