4 дня назад
Product Marketing (APAC), Advisor
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing (APAC), Advisor (Connected Frontline portfolio): Leading strategic product marketing, go-to-market planning, lifecycle programs, and demand generation across the APAC region with an accent on portfolio growth, regional positioning, and partner collaboration. Focus on adapting value propositions, responding to competitive and market changes, enabling sellers and partners, and measuring campaign and launch performance.
Location: Penang, Malaysia
Company
develops smart solutions that help organizations, employees, customers, and partners work more effectively.
What you will do
- Lead strategic marketing plans and growth initiatives for the Connected Frontline portfolio across APAC.
- Coordinate with sales, marketing, and product teams on positioning, messaging, go-to-market strategy, launches, and lifecycle programs.
- Adapt value propositions, sales tools, and marketing materials for APAC audiences and enable regional sellers and partners.
- Monitor industry trends, competitive activity, and technology shifts to develop actionable market strategies.
- Plan and execute partner marketing programs, digital campaigns, events, sales enablement, and demand generation initiatives.
- Manage marketing budgets, incentives, rebates, KPIs, and reporting while building relationships with alliance partners and customers.
Requirements
- Bachelor’s degree in Marketing, Business, or a related technical field.
- 10+ years of experience in product marketing, product management, and/or B2B marketing.
- Experience with lifecycle marketing from new product introduction through end of life.
- Ability to understand how products fit together to create and deliver solutions.
- Strong project management, prioritization, negotiation, interpersonal, and relationship-building skills.
- Some travel is expected for in-person meetings and events.
Culture & Benefits
- Hybrid work options and adaptable working hours.
- Summer Flex Fridays and Focus Fridays.
- Annual companywide well-being day.
- Collaborative, matrixed environment with opportunities to learn and lead.
Hiring process
- Applications are accepted through the applicant tracking system.
- Recruiters contact candidates only through @zebra.com email accounts.
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