Regional Category Manager (Product Marketing)

Location: Singapore

Company

A global leader in gaming hardware and software, dedicated to revolutionizing the gaming experience.

What you will do

• Lead GTM strategy development and execution for product launches across the Asia-Pacific region.
• Monitor industry trends and competitor activities to influence product roadmaps and marketing strategies.
• Manage end-to-end product lifecycle activities, including launch planning and performance tracking.
• Collaborate with cross-functional teams to define pricing strategies and drive sales-marketing alignment.
• Oversee channel enablement by developing training materials for regional distributors and retailers.
• Coordinate NPI launches to ensure seamless communication between global divisions and local teams.

Requirements

• Bachelor’s degree in Business Management, Marketing, or a related field.
• 8-10 years of experience in product marketing or GTM strategy.
• Strong analytical skills with a data-driven mindset for interpreting market performance.
• Proven ability to manage multiple stakeholders in a fast-paced, dynamic environment.
• Solid understanding of the tech product lifecycle and NPI processes.
• Ability to collaborate effectively across Sales, Marketing, and Operations teams.

Nice to have

• Experience in Consumer Electronics or Direct-to-Consumer industries.
• Passion for gaming and familiarity with the gaming industry.

Culture & Benefits

• Opportunity to make a global impact within a diverse, international team.
• Gamer-centric work environment focused on professional and personal growth.
• Commitment to an inclusive, respectful, and fair workplace for all employees.
• Equal Opportunity Employer providing reasonable accommodations where needed.