VP, Product and Vertical Marketing

Location: Broomfield, Colorado, United States; workplace: on-site

Salary: $302,560–$378,200 annually, inclusive of bonus target

Company

hirify.global develops complex technology offerings serving enterprise, government, and technical buyers.

What you will do

• Lead the product and vertical marketing function, defining its vision, roadmap, capability model, and organization design.
• Develop product positioning, differentiated messaging, launch narratives, value propositions, personas, and use-case frameworks.
• Build vertical narrative architecture for materials and chemicals, financial services, pharma and life sciences, and government and public sector.
• Create sales enablement inputs, commercial narrative tools, competitive framing, technical marketing, and objection guidance.
• Incorporate customer evidence and technical proof into market-facing packaging, launches, and web inputs.
• Coordinate with campaigns, content, brand, web, sales, product, and adjacent marketing functions while applying AI-enabled workflows.

Requirements

• Significant experience in product marketing, vertical marketing, solutions marketing, or related B2B enterprise marketing.
• Demonstrated success translating complex offerings into positioning, use-case narratives, launch materials, and enablement assets.
• Experience supporting technical or high-consideration buying motions with differentiated, proof-backed messaging.
• Experience building and leading product or vertical marketing teams, including hiring and developing directors and senior managers or readiness to lead at that scale.
• Experience using AI-powered tools and automation across marketing or go-to-market workflows.
• Must be a U.S. Person: U.S. citizen, permanent resident or green card holder, or worker granted asylum or refugee status. Candidates must not be a People's Republic of China national or Russian national unless also a U.S. citizen.

Nice to have

• Experience in deep-tech, advanced technology, or technically complex B2B environments.
• Familiarity with government, public sector, or procurement-aware messaging.
• Experience using customer evidence and technical validation to strengthen product narratives.
• Strong instincts for message architecture, commercial enablement, and market narrative design.

Culture & Benefits

• Full-time, on-site position in Broomfield, Colorado.
• Incentive-eligible compensation with a bonus target included in the posted range.