Performance Marketing Lead (Robotics)

Location: United States (Remote); based in or near New York, or open to hybrid work.

Salary: $150,000–$175,000 per year, depending on experience.

Company

Builds an accessible AI-native industrial robotics platform for manufacturing automation.

What you will do

• Own paid acquisition across Google, Meta, LinkedIn, and other relevant platforms.
• Develop keyword, audience, competitor, prospecting, and retargeting strategies for technical manufacturing buyers.
• Create and test ad copy, static visuals, video assets, landing pages, and website flows.
• Lead conversion rate optimization through structured A/B testing and UX improvements.
• Maintain integrations between advertising platforms, HubSpot, CRM, and analytics, including tracking, conversion APIs, pixels, UTMs, and attribution models.
• Own SQL generation and cost-per-SQL targets, monitor the funnel through closed-won, and report performance through dashboards and regular reviews.

Requirements

• 5–7 years of hands-on performance marketing experience, including 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets.
• Strong expertise in paid search, paid social, and conversion rate optimization.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.
• Strong understanding of marketing technology architecture, conversion data flows, tracking, attribution, unit economics, funnel analysis, and statistical significance.
• Excellent ad copywriting skills and a strong bias toward rapid testing and iteration.
• Must be based in the United States; New York-area candidates or candidates open to hybrid work are preferred.

Nice to have

• Experience marketing to manufacturers, plant operators, or industrial engineers.
• Familiarity with robotics, automation, or adjacent hardware and software categories.
• Experience implementing Conversion API for Meta and Google.

Culture & Benefits

• Fast-moving startup environment with end-to-end ownership of the performance marketing function.
• Paid time off.
• Medical, dental, and vision insurance.
• Life and disability insurance.
• 401(k) and employee stock options for full-time employees.