6 часов назад
Digital Advertising Strategist (Mandarin)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Digital Advertising Strategist (Mandarin) (PPC and Display Advertising): Managing and optimizing full-funnel advertising campaigns across Amazon, Walmart, Google, and Facebook with an accent on market research, partner strategy, and performance analysis. Focus on testing keywords, bidding strategies, and ad copy, negotiating advertising budgets, and turning campaign data into profitable insights.
Location: Lehi, Utah, US; hybrid schedule with three days in office and two days remote per week
Company
accelerates global brands on ecommerce marketplaces through proprietary technology, machine learning, and AI-powered optimization across advertising, content, logistics, pricing, forecasting, and customer service.
What you will do
- Manage and delegate PPC and display campaign creation across Amazon, Walmart, Google, Facebook, and other marketplaces.
- Conduct market research and build tailored full-funnel advertising strategies for clients.
- Review performance with partners, manage relationships, negotiate advertising budgets, and discuss strategy recommendations.
- Research and test keywords, bidding strategies, and ad copy to increase traffic and sales velocity.
- Collaborate with brand management to align advertising goals with partner objectives.
Requirements
- Fluency in English and Mandarin with strong verbal and written communication skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of digital marketing experience, preferably in paid search and display advertising.
- Demonstrable Excel, data analysis, problem-solving, and web analytics skills.
- Experience managing client relationships and communicating with internal and external partners.
- Ability to learn quickly, take ownership, and work proactively.
Nice to have
- Experience with Amazon Advertising and tools such as Helium 10, Pacvue, or Viral Launch.
- Knowledge of advanced auto-bid tools such as Marin or DS3.
- Knowledge of attribution models and retail revenue strategy.
Culture & Benefits
- Data-driven, results-oriented team with collaborative decision-making and mentoring.
- Career development in Amazon Ads, leadership, and marketplace strategy.
- Unlimited PTO and paid holidays.
- Health, vision, dental, and company-paid life insurance.
- 401(k) match, onsite fitness center, casual dress code, and competitive pay.
Hiring process
- Initial phone interview with talent acquisition, followed by a video interview with the hiring manager.
- Onsite panel interview with department leaders, professional reference checks, and executive review.
- Offer upon successful completion of the process.
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