Growth Channel Manager, Paid Search & Amazon Ads (AI)

Location: Emeryville, California, United States. Hybrid role with in-office days on Tuesday, Wednesday, and Thursday.

Company

hirify.global Health develops FDA-cleared AI-powered stethoscopes and digital health tools that help healthcare providers detect and manage heart and lung disease.

What you will do

• Own strategy, execution, and operations for Google Ads, Microsoft Ads, Search, Shopping/PLA, Performance Max, and Amazon Ads.
• Develop full-funnel acquisition campaigns while managing CAC, ROAS, budget pacing, bids, keywords, account structure, and quality score.
• Partner with creative and lifecycle teams on ad copy, landing pages, and product listing experiences.
• Monitor dashboards and channel reporting, identify optimization opportunities, and maintain campaign pacing.
• Partner with analytics and BI on attribution, incrementality testing, MMM, geo-holdouts, and multi-touch attribution, translating findings into campaign changes.
• Support Growth Marketing operations through reporting cadences, budget trackers, documentation, tooling coordination, and cross-channel workflows.

Requirements

• 5+ years of experience managing paid search campaigns.
• Hands-on experience with Google Ads, Microsoft/Bing Ads, Shopping/PLA, Performance Max, and Amazon Ads.
• Strong data literacy and understanding of CAC, ROAS, CPC, CTR, conversion rate, and LTV.
• Familiarity with attribution concepts, web and channel analytics tools, dashboards, and large datasets.
• Experience in B2C, direct-to-consumer, subscription, or similarly performance-driven environments.
• Strong operational, organizational, communication, and cross-functional coordination skills.

Nice to have

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field.
• Experience marketing to DTC audiences in a regulated industry.
• Hands-on experience with SQL or statistical/modeling tools.
• Interest in mission-driven technology that improves healthcare.

Culture & Benefits

• Mission-driven work on products used by clinicians and patients worldwide.
• Generous paid time off and parental leave.
• Medical, dental, vision, disability, and life insurance.
• 401(k) matching, stock incentive plans, and One Medical membership.
• Learning and development stipend.