12 часов назад
Manager, Lifecycle Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Lifecycle Marketing (AI) (Email, SMS, Push): Leading retention and engagement campaign strategy across a multi-brand home commerce portfolio with an accent on lifecycle flows, audience segmentation, creative briefing, and campaign orchestration. Focus on analyzing customer data in Snowflake, translating performance insights into targeting decisions, and building AI-powered workflows for email marketing.
Location: In office in Denver, CO or New York, NY; strong preference for Denver
Company
operates a portfolio of home design and furnishings brands, combining interior design services, commerce, 3D visualization technology, and AI-powered design tools.
What you will do
- Lead email, SMS, and push communication strategy and execution across multiple brands.
- Own lifecycle flows, re-engagement series, promotional sends, and the cross-brand campaign calendar.
- Create detailed creative briefs covering campaign direction, landing pages, templates, product recommendations, and copy suggestions.
- Partner with creative, brand, ecommerce, product, and analytics teams to execute campaigns end to end.
- Define customer segments and campaign eligibility using purchase behavior, design activity, engagement signals, and purchase thresholds.
- Analyze campaign performance and apply findings to future targeting and marketing decisions.
Requirements
- Experience in lifecycle, CRM, or retention marketing across multiple brands or business lines.
- Experience with email service providers; Braze is preferred.
- Experience with project management tools such as Asana.
- Ability to work with data and AI tools to interpret performance insights.
- Strong organization, communication, and campaign workflow management skills.
- Current authorization to work full-time in the United States is required; visa sponsorship is not offered.
Nice to have
- Experience with Braze.
- Curiosity about AI-assisted tools and workflow automation.
Culture & Benefits
- Fast-moving, lean, multi-brand environment with an emphasis on ownership, energy, and accountability.
- Full-time exempt employment with generous compensation and paid time off.
- Volunteer days, medical, dental, vision, and disability benefits.
- 401(k) with company match and paid parental leave.
- Free design services, furniture discounts, and merchandise or anniversary credits.
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