Head of Brand and Creative (Fintech)

Location: Remote; occasional travel required for Proof Summit, team onsites, industry events, and customer or partner meetings.

Salary: $180,000–$250,000 per year in expected total cash compensation, including base pay and a discretionary annual bonus. Equity and benefits are also included in the total compensation package.

Company

Proof is an identity-assured transaction management platform that verifies identities and secures high-consequence digital transactions for businesses and their customers.

What you will do

• Define and steward Proof's brand platform, including purpose, personality, voice, and trust promise.
• Develop brand architecture for the platform, verifiable digital credentials, notarization, and agentic authorization.
• Own the visual and verbal identity system across logo, color, typography, iconography, illustration, photography, motion, and data visualization.
• Lead creative direction and execution for campaigns, product launches, brand moments, digital advertising, sales materials, social, video, and events.
• Build a self-service brand hub and template library for Sales, Marketing, and the wider company.
• Run creative operations, budgets, agencies, freelancers, brand governance, and brand health measurement.

Requirements

• 10+ years of experience in brand and creative, including 4+ years leading brand or creative teams in B2B technology, fintech, or security, or comparable senior agency experience.
• Portfolio demonstrating brand systems and campaigns that made complex or trust-centric products clear and distinctive.
• Experience leading a brand refresh or new brand architecture during category expansion.
• Strong creative direction across design, copy, video, and motion, with the ability to contribute hands-on when needed.
• Ability to align executives on creative decisions and explain the business rationale behind brand choices.
• Occasional travel is required for company, industry, customer, and partner events.

Nice to have

• Experience building brands for financial services, payments, or identity companies.
• Experience with AI-assisted creative workflows and tools such as Figma, Adobe Creative Cloud, and Webflow.
• Experience across both B2B enterprise and consumer-facing touchpoints.

Culture & Benefits

• Medical, dental, and vision benefits, plus life insurance and long- and short-term disability coverage.
• 401(k) plan with a 4% match beginning on the hire date.
• Unlimited sick and vacation time, 14 paid company holidays, and 12 weeks of paid parental leave.
• Four-week sabbatical after five years of continuous full-time employment.
• Health reimbursement arrangements for fertility and gender affirmation, wellness reimbursement, and a monthly work-from-home stipend.
• Professional development credit and monthly Grubhub lunch credit.

Hiring process

• Expected travel details will be discussed during the interview process.
• Identity verification and fraud-prevention tools may be used during the application process; final hiring decisions are made by people.