Consultant/Agentic Marketing Execution and Workflow Tool Development (AI)

Location: New York, New York, United States

Company

hirify.global provides marketing technology and operations capabilities, including tools and workflows for campaign execution.

What you will do

• Coordinate complete requirement packages for Technology and write technical requirements, user stories, and acceptance criteria.
• Translate marketing operations needs into developer-ready specifications and challenge assumptions, gaps, and edge cases.
• Support backlog grooming, sprint planning, release planning, sprint readiness tracking, and deliverable sign-off with the Product Owner and Scrum Master.
• Plan and facilitate UAT and usability testing, document defects, and coordinate resolution before releases.
• Support migration of marketing programs and workflows into the new agentic tool platform.
• Facilitate stakeholder workshops and create change-management materials, training documentation, user guides, and decision records.

Requirements

• 6–9 years of experience in business analysis, product analysis, or a related role in financial services or another complex regulated industry.
• Experience in marketing operations or campaign management, including campaign intake, execution workflows, and MarTech tools such as Aprimo or comparable platforms.
• Experience implementing workflow tools or building digital products, preferably for process digitization or automation.
• Strong experience writing user stories, acceptance criteria, and functional requirements in Agile/Scrum environments.
• Functional understanding of system integrations, APIs, data flows, and AI/LLM-driven system behaviors.
• Experience with Jira, requirements documentation, UAT planning and execution, test scripts, and defect tracking; familiarity with prompt design, conversation flows, agent behaviors, and AI output validation.

Nice to have

• Experience building or launching AI-powered, agentic, or conversational tools.
• Experience with workflow automation platforms or enterprise SaaS tools.
• Bachelor's degree required; Master's degree, Agile or BA certifications, and coursework in AI/ML, prompt engineering, or data science are advantageous.

Culture & Benefits

• Cross-functional work with Marketing Operations, Technology, Risk, Legal, and Finance.
• Exposure to enterprise-grade AI product development from the ground up.
• Work in a fast-paced, matrixed environment with evolving requirements and shifting priorities.
• Opportunity to develop expertise across MarTech, workflow automation, and conversational AI.