Product Marketing Manager, Chevrolet Crossovers (Automotive)

Location: Hybrid in Warren, Michigan, with on-site attendance at least three times per week. Evening virtual meetings with development teams in South Korea and daytime meetings with the Warren brand team are required. No relocation benefits are provided.

Company

hirify.global develops Chevrolet vehicles and aims to advance transportation through safer, more sustainable, and less congested mobility.

What you will do

• Lead product marketing execution for assigned Chevrolet crossover programs across product, marketing, design, engineering, and launch forums.
• Develop product content, packaging, pricing, positioning, and forecasting plans while assessing vehicle competitiveness.
• Translate market research, customer feedback, competitive intelligence, sales performance, and business-case inputs into product recommendations.
• Represent the customer and Chevrolet brands in program execution teams, gate reviews, pricing reviews, research clinics, launch teams, and leadership reviews.
• Maintain brand standards across vehicle DNA, performance, trim levels, content, nomenclature, and badging.
• Coordinate with Engineering, Design, Finance, Manufacturing, Order Fulfillment, Pricing, and Brand Marketing to resolve cost, complexity, timing, feasibility, and profitability trade-offs.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• At least 5 years of experience in marketing, product marketing or development, planning, market research, forecasting, or a related field.
• Strong business acumen across product strategy, market dynamics, and customer behavior.
• Ability to influence and lead cross-functional teams without direct authority and balance customer, brand, competitive, regulatory, and financial inputs.
• Strong communication, executive presence, problem framing, decision-making, recommendation, prioritization, and execution skills.
• Must not require GM immigration sponsorship or work authorization support now or in the future.

Nice to have

• Master’s degree in Business Administration or a related field.
• Familiarity with GM global vehicle development, pricing, and marketing launch processes.
• Experience with GM product, marketing, and research systems, including PPC, CR/DN, VCPS, Sales and Registration Reporting, and New Vehicle Customer Study.

Culture & Benefits

• Inclusive workplace focused on belonging and equitable employment practices.
• Benefits and total rewards designed to support employee well-being at work and at home.
• Opportunity to contribute to GM’s goals of zero crashes, zero emissions, and zero congestion.
• Pre-employment screening or role-related assessments may apply.