Senior Product Manager, Consumer (B2C) (Cybersecurity)

Location: Remote, US; hybrid schedule available for candidates based in the El Dorado Hills, CA metro area.

Company

hirify.global develops cybersecurity software and zero-knowledge, zero-trust security products for organizations and consumers in over 150 countries.

What you will do

• Define the vision, strategy and multi-release roadmap for the consumer product line across web, iOS, Android, desktop and browser extensions.
• Deliver a consistent cross-platform experience with feature parity and a unified customer journey.
• Drive acquisition, activation, onboarding, free-to-paid conversion, retention, engagement and expansion into add-on products.
• Manage the full product lifecycle, from discovery and prioritization through development, launch and iteration.
• Partner with engineering, design, marketing, support and documentation teams on product launches, positioning, pricing, packaging and go-to-market plans.
• Use customer research, behavioral analysis and product metrics to guide roadmap and investment decisions while maintaining a security-first, privacy-by-design experience.

Requirements

• 5+ years of product management experience with a strong track record in consumer B2C software.
• Experience delivering consumer products across web, mobile and desktop with measurable user and business outcomes.
• Experience driving acquisition, activation, conversion, retention and engagement metrics.
• Strong customer research, data analysis, experimentation and product analytics skills.
• Ability to influence engineering, design, marketing and business stakeholders, with strong written and verbal communication.
• Bachelor’s degree or equivalent practical experience; experience in Agile software development environments.

Nice to have

• Experience with subscription, freemium or free-to-paid consumer business models.
• Familiarity with cybersecurity, privacy, password management or identity products.
• Experience shipping mobile apps and browser extensions, including app store and web store best practices.
• Hands-on experience with A/B testing, growth experimentation and tools such as Amplitude or Mixpanel.
• Knowledge of consumer onboarding, lifecycle marketing and retention strategies.

Culture & Benefits

• 100% remote work, with a hybrid option for candidates in the El Dorado Hills, CA metro area.
• Medical, dental and vision coverage, including domestic partnerships.
• Employer-paid life insurance and supplemental life insurance options.
• Voluntary short- and long-term disability insurance.
• 401(k) Roth and Traditional plans, generous PTO and annual bonuses.