Senior Director of Marketing (PropTech)

Location: 100% remote, with residence required in one of the listed US states: Alaska, Alabama, Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Montana, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, or Wyoming.

Salary: $120,800–$160,050 per year, plus an AIP Bonus Plan.

Company

Vacation rental and hospitality company operating a franchise network and digital booking platforms.

What you will do

• Set national brand strategy and positioning for Casago across homeowner and guest audiences.
• Build and govern brand identity, voice, visual standards, and local marketing enablement across franchise markets.
• Own the franchise marketing fund, including budgeting, allocation, reporting, franchisee engagement, and ROI.
• Drive homeowner awareness, qualified owner leads, guest demand, and profitable direct bookings.
• Partner with hirify.global.com and Casago.com teams on SEO, content, conversion, lifecycle marketing, and digital strategy.
• Build an AI-powered martech and content stack, lead the marketing team, and manage agency and vendor partners.

Requirements

• 10+ years of marketing experience and 5+ years leading teams.
• Experience owning both brand building and performance or demand generation at scale.
• Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment.
• Strong proficiency in paid media, SEO, lifecycle marketing, attribution, budgeting, and financial stewardship.
• Proven cross-functional leadership across operations, franchise-facing teams, and web or product partners.
• Must work remotely from one of the specified US states.

Nice to have

• Experience managing a franchise marketing fund, co-op advertising fund, or pooled marketing budget.
• Vacation rental, PropTech, franchise development, or PR and communications experience.

Culture & Benefits

• 100% remote work from home.
• Health, dental, vision, supplemental, and flexible spending account benefits based on hours worked.
• 401(k) plan with an immediate 100% employer match on the first 4% contributed.
• Paid flexible time off, vacation and sick time, employee assistance program, and employee discounts.
• Employment is contingent on a background check and/or OFAC screening, where applicable.