1 день назад
Director, Marketing Operations, Technology, and Analytics (Remote)
195 864 - 268 420$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Marketing Operations, Technology, and Analytics (Martech/AI): Leading the people, processes, systems, and measurement that enable scalable B2B and B2C marketing across demand generation, lifecycle, customer acquisition, and restaurant-partner motions with an accent on martech architecture, governance, and analytics. Focus on building AI-enabled marketing workflows, evolving web and data infrastructure, and solving attribution, incrementality, forecasting, and investment-allocation challenges.
Location: Remote-hybrid work from the Boston office, home, or a mixture of both; travel up to 5 days per quarter may be required.
Salary: $195,864–$268,420 annual total target cash compensation, including base salary and bonus target.
Company
is a US food tech platform that helps workplaces manage meals and connects organizations with restaurants nationwide.
What you will do
- Lead a multidisciplinary team across marketing operations, marketing technology, and marketing analytics.
- Define the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution.
- Own the martech strategy and roadmap across CRM, marketing automation, customer data, web content, advertising operations, analytics, and workflow tools.
- Drive collaboration with Marketing, Sales, Product, Engineering, Data Tech, and Finance to evolve the martech stack and implement AI-driven processes responsibly.
- Lead marketing measurement across attribution, incrementality testing, forecasting, executive reporting, and advanced analysis.
- Translate performance data into channel- and segment-level investment decisions, forecasts, and scenarios.
Requirements
- 10+ years of experience in marketing operations, technology, and analytics.
- Experience leading managers and developing multidisciplinary teams of operators, technologists, analysts, and data professionals.
- Strong understanding of CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and BI tools.
- Experience translating full-funnel marketing data into insights across acquisition, paid media, SEO/GEO, attribution, and retention.
- Experience implementing marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions.
- Experience building AI enablement programs and setting practical guardrails for responsible adoption.
Nice to have
- Experience with both B2C and B2B marketing models.
- Enterprise Google Analytics implementation experience.
- Experience with personalization, testing, optimization, and marketing web content infrastructure.
Culture & Benefits
- Flexible remote-hybrid work arrangement from home, the Boston office, or both.
- 12 paid holidays and flexible PTO.
- 401K with match, stock options, health, dental, FSA, and long-term disability insurance.
- Mental health and family planning resources.
- Career growth opportunities, autonomy, and a focus on work/life harmony.
- Employee meal program when working in the office.
Hiring process
- A background check may be required following a conditional offer.
- Visa sponsorship and sponsorship for legal permanent residence are not available.
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