12 часов назад
Senior Growth Marketing Manager
140 000 - 190 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Growth Marketing Manager (Google Ads/Meta): Owning and optimizing paid search and paid social campaigns for a real estate technology platform with an accent on campaign architecture, attribution, and performance measurement. Focus on building testing programs, debugging conversion tracking, analyzing CAC and ROAS, and applying AI tools directly in the marketing workflow.
Location: San Francisco, CA, United States; office days are Tuesday through Thursday.
Salary: $140,000–$190,000 base pay per year.
Company
Real estate technology platform supporting residential transactions for agents, lenders, and their clients through services that simplify buying, selling, financing, and closing.
What you will do
- Own and directly manage paid search across Google Ads, including Search, Performance Max, and remarketing campaigns.
- Manage paid social campaigns across Facebook and Instagram through Meta Ads.
- Build and run creative, audience, and campaign testing programs at scale.
- Monitor CAC and ROAS, explain performance drivers, and collaborate with data and product teams on measurement.
- Use AI tools to accelerate marketing workflows, testing, and execution.
- Set up, validate, and debug conversion tracking and attribution across advertising platforms.
Requirements
- 5+ years of hands-on paid search and paid social experience, including meaningful in-house experience.
- Deep Google Ads expertise covering campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering.
- Hands-on Meta Ads experience with Advantage+ campaigns, custom and lookalike audiences, creative testing, and Conversions API.
- Demonstrated use of AI tools in marketing workflows.
- Strong SQL and marketing analytics skills, including independently pulling data and building reports.
- Experience with attribution for high-consideration, long-cycle products, plus working knowledge of Google Tag Manager, GA4, and ad platform tracking.
Nice to have
- Experience in real estate, mortgage, insurance, or fintech.
- Experience communicating performance results to senior stakeholders.
Culture & Benefits
- Medical, dental, and vision insurance.
- Short-term and long-term disability, life, critical illness, accident, hospital indemnity, and pet insurance.
- 401(k), commuter benefits in certain locations, and paid time off including volunteer days.
- Annual anniversary perks, including one-month paid sabbaticals.
- Services supporting employees with buying and selling homes.
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