Growth Marketing Manager, Customer Acquisition (AI)

Location: Irving, Texas, United States

Company

TrendLife™ is hirify.global’s consumer division, providing scam prevention, identity protection, online privacy, and family safety products.

What you will do

• Own the US customer acquisition P&L, including budget management, forecasting, performance reporting, and delivery against revenue and bookings targets.
• Manage the North American agency relationship across paid search, paid social, display, and programmatic media.
• Shift acquisition from brand defense and retargeting toward net-new prospecting, with separate KPIs and ROI reporting.
• Build independent dashboards and measurement workflows using AI tools, GA4, advertising platforms, and internal data.
• Run incrementality analyses, budget scenario models, anomaly detection, and automated performance reporting.
• Coordinate with marketing, product, PR, social, affiliate, web, and regional teams on launches, experimentation, landing pages, checkout optimization, CRO, SEO, and GEO.

Requirements

• 6–8+ years of experience in digital acquisition, performance marketing, or growth for a large US consumer subscription business.
• Hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic advertising, including significant budget management and agency oversight.
• Daily practical use of AI tools for data analysis, reporting, creative work, or workflow automation; experience with Claude Code, Python scripting, or API integrations.
• Strong knowledge of incrementality, marginal ROAS, contribution margin, customer lifetime value, attribution, and measurement infrastructure.
• Working knowledge of SEO, GEO, and content strategy, plus experience coordinating across marketing, product, PR, and agency partners.
• Familiarity with cybersecurity, consumer technology, or subscription SaaS is advantageous.

Culture & Benefits

• AI fluency is part of the daily operating model, including analysis, research, creative briefing, and workflow automation.
• Opportunity to evaluate new AI-driven acquisition tools and contribute to an AI-native marketing culture.
• International collaboration with Europe and Asia marketing leads on shared experimentation and localization.