Performance Marketing Specialist (Google Ads, Meta Ads & LinkedIn Ads)

Location: Remote in South Africa or Kenya; working hours aligned with U.S. time zones

Company

hirify.global is hiring for a client seeking hands-on performance marketing expertise across multiple paid acquisition platforms.

What you will do

• Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, display, and retargeting platforms.
• Manage campaign structures, budgets, bid strategies, audience segments, targeting, and daily delivery.
• Optimize CPC, CPL, CPA, CTR, conversion rates, ROAS, lead volume, and budget efficiency.
• Design and execute tests for ad copy, creatives, audiences, calls-to-action, and landing pages.
• Implement and troubleshoot GA4, Google Tag Manager, Meta Pixel, platform conversion tracking, and attribution systems.
• Prepare weekly performance reports and collaborate with marketing, design, content, sales, and leadership teams.

Requirements

• 3+ years of hands-on paid media or performance marketing experience.
• Practical experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Demonstrated ability to reduce CPA and CPL, improve ROAS and conversion rates, and scale profitable campaigns.
• Strong understanding of PPC, conversion tracking, attribution, retargeting, funnel optimization, and audience targeting.
• Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and reporting dashboards.
• Strong written and verbal English; ability to work independently during U.S. business hours.

Nice to have

• Lead generation, e-commerce paid media, retargeting funnel, or significant monthly advertising budget experience.
• Experience managing multiple advertising accounts or client portfolios.
• Familiarity with HubSpot, Salesforce, Marketo, or marketing automation platforms.
• Google Ads or Meta advertising certifications.
• Experience collaborating with creative teams on performance-driven advertising assets.

Culture & Benefits

• Fully remote working environment.
• High autonomy over campaign testing, optimization, and scaling decisions.
• Direct impact on revenue and business growth.
• Exposure to multiple advertising platforms and acquisition funnels.
• Career progression toward Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Performance Marketing Lead.

Hiring process

• Application review followed by a required Spark Hire introductory video.
• Initial interview, technical interview, and campaign discussion.
• Final leadership interview, offer, and onboarding.